Are you passionate about digital marketing, data, and relevant customer communications? At Sterntaler, you’ll shape our customers’ digital customer journey—using data, an analytical mindset, and an understanding of their needs. This role goes far beyond newsletters: You’ll develop the communications strategy across the customer journey and ensure relevant content and offers reach customers at the right time.

Full-time | Location: Dornburg-Dorndorf | As soon as possible

Sterntaler – bringing products to life!

For over 60 years, we at Sterntaler have been developing baby and children’s products that offer comfort and make children’s eyes light up. As a traditional brand with a modern spirit, we combine emotion, design, and innovation—online and offline.

Your responsibilities:

• Keep the customer journey in focus: You analyze our customers’ behavior throughout the entire customer lifecycle and identify opportunities and weaknesses.
• Turn data into action: You analyze customer, shop, and campaign data and use your findings to recommend concrete measures to improve conversion and customer retention.
• CRM & Automation: Using Klaviyo, you develop and optimize segmented, automated customer journeys—from the first order to a long-term customer relationship.
• Support customers over the long term: You develop relevant communications tailored to the different stages of life of parents and their children, supporting our customers over many years.
• Test & optimize: You develop hypotheses, run A/B tests, and optimize campaigns and journeys based on data.
• Develop customer loyalty: You share your insights with the team and have the opportunity to develop a loyalty strategy.

What sets you apart:

• Ideally, a degree in marketing and communications, digital media, business administration, or a comparable qualification
• At least 2–4 years of experience in CRM, lifecycle, or retention marketing, preferably in the B2C sector and in brand-focused consumer goods or lifestyle markets
• You think analytically and are data-driven, and enjoy turning complex data into actionable recommendations that make the customer experience unique.
• You have hands-on experience with Klaviyo or comparable CRM/marketing automation systems and understand how segmentation, personalization, automation, and relevant customer communications work together.
• A proactive, independent approach to work, along with the ability to confidently manage external partners and internal stakeholders and deliver projects end to end

What we offer:

• Flexible working hours
• Baby Mobiles work possible
• Working with great products
• Modern offices with height-adjustable desks
• Employee discounts, company celebrations, and events

Apply now!

We look forward to receiving your detailed application, including a short introduction video about yourself.

Please send your application to: personal@sterntaler.com

Sterntaler GmbH, Werkstraße 6–8, 65599 Dornburg-Dorndorf

Apprenticeship as an industrial clerk (all genders)

What you should bring:

• At least a good secondary school diploma or high school diploma

• Good grades in mathematics, German, and English

• Confident using common MS Office applications

• Friendly, service-oriented approach when dealing with business partners

• Interest in business and operational processes

• Interest in and enjoyment of working with textiles and Toys

Our benefits:

• Flexible working hours

• Employee discounts, company parties, and events

• Look forward to a very friendly, family-like working environment

• As an apprentice, you’ll also contribute to international projects

• Modern offices with height-adjustable desks

• Together, we create products that make children's eyes light up

Location:

Sterntaler GmbH

Werkstraße 6-865599 Dornburg

Start date:

August 2027

Apply now!

We look forward to receiving your detailed application!

Please send your application to: personal@sterntaler.com