1965

For in this year, Alfons and Käte Koch founded the company in Dornburg-Dorndorf and brought the first baby shoe collection to the market.

1966

The firms Kaufhof, Karstadt, Horten, and Hertie placed their first orders.

1967

The range was expanded with its own headwear collection.

1968

Sterntaler presents its collections at eight regional trade fairs in Germany and establishes itself as a specialist retail brand.

1969

Phase 1 - own building.

1970

The first Sterntaler toy collection sees the light of day.

1972

Sterntaler visits its customers across the entire federal territory with three traveling representatives.

1975

2nd Construction Phase - Sterntaler expands

1978

Due to increasing demand, the Sterntaler range is expanded with the first own hosiery collection and develops into a specialist around the foot of babies and toddlers.

1980

Sterntaler now has over 1,000 specialist retailers as customers in Germany.

1982

3rd Construction Phase - Sterntaler expands across Europe

1988

Alongside new shapes and models, the topic of "functions" is an important concern for Sterntaler. Especially in the area of headwear, Sterntaler is a pioneer in UV-Protection

1990

4th construction phase - Sterntaler is the first manufacturer to bring shape to play mats. The Sterntaler animal motifs conquer children's rooms.

1992

Establishment of a production company in Asia and the Czech Republic, as the production capacity at the headquarters in Dornburg-Dorndorf is no longer sufficient.

1994

Sterntaler introduces ABS socks to the German market. The term protected by Sterntaler becomes synonymous with non-slip socks.

1996

From the Musical Soft Toy to the play mat to the Sleeping Bag: in the Sterntaler toy range, the series concept applies - individual characters are available in up to 35 different variants.

1998

Sterntaler is one of the first manufacturers to offer its customers area concepts for all product categories.

2002

Sterntaler conquers the export market and is successfully represented in over 25 countries.

2004

Successful launch of the FliesenFlitzer. After the ABS socks, the second term protected by Sterntaler that is establishing itself in the market.

2005

We celebrate our 40th anniversary... and give ourselves some especially nice gifts. In addition to a completely new hall, this immediately includes a dealer and online shop as well as Sterntaler Limited Hong Kong as part of our range of services.

2006

Sterntaler receives a visit from ZDF: the Sterntaler Kasperle figures celebrate a success story.

2008

The Sterntaler GmbH & Co. KG, Sterntaler Holding, and Sterntaler UB GmbH merge into the new Sterntaler GmbH.

2009

Sterntaler receives a new merchandise management system and successfully presents the first children's outerwear collection.

2010

Opening of the new showroom: a successful example of future orientation at Sterntaler. The Kids‘ Fashion Line is expanded to include baby underwear.

2011

The new warehouse and logistics system is launched, and Sterntaler presents its new online presence.

2012

Project 6/8 by Sterntaler: strengthens the very successful brand with its own headwear collection for kids in sizes 49-57.

2014

Sterntaler starts with momentum and a new look on the World Wide Web. At www.sterntaler-shop.com, the current collections are available for online shopping around the clock.

2015

We celebrate our 50th anniversary and kick off the new season with our first in-house trade fair in our showroom in Dorndorf. On over 350 sqm, our customers can expect an exclusive discovery tour through the brand-new collections, professional discussions among colleagues, and great trade fair offers. Relaunch of sterntaler.com including the retail and dealer shops.

2016

Welcome to the intelligent Sterntaler Sleeping Bag world: we offer restful sleep all year round. Thanks to optimized temperature regulation, every child always feels safe and secure. The Hydrocool microfiber lining provides cooling at warm temperatures and keeps nice and warm when it’s cool. The Sleeping Bag motto is: grow out, not grow into.

2017

Relaunch of sterntaler.com including the retail and dealer shops. Sterntaler on Facebook and Instagram – there’s a lot happening on Sterntaler’s Instagram page: new products, trends, contests, and interactive campaigns like #sterntalerderwoche! Here’s the link to Sterntaler’s profile on Instagram

2018

There’s new addition to the popular Sterntaler Donkey family: welcome Donkey Emmi Girl. This makes all girls’ eyes sparkle, as the well-known Donkey trio is now also available in magical pink tones.

2019

The digital Musical Soft Toy – our Baby Chilling Box – conquers children’s rooms. Thanks to the integrated Bluetooth speaker, the Sterntaler Chilling Box can play any melodies. Whether a lovely lullaby or fairy tales and stories – you decide what your baby should hear.

2020

We are greeted by two characters with a new makeover: our popular Donkey Emmi gets a new color and the cute mouse Mabel appears in a new design. New Sterntaler Hand Puppets invite storytelling. The child size offers the perfect fit. A new Sterntaler kindergarten collection - perfectly equipped from head to toe.

2021

Relaunch of the new B2C online shop. A new makeover makes the online shop shine in great colors and invites you to shop. Naturalness & sustainability: that is what "Stay true to nature" stands for. The production of the collection focuses on the use of organic cotton and recycled polyester. Rabbit Kinni and Koala Kalla invite cozy cuddle times in the children's room. Our Sterntaler collection is expanded with "Emmi‘s Garden" and we welcome our two new Donkeys - Emmilius & Emmily - to the popular Donkey family. The two Donkeys are out together in the garden paradise and appear in new and fresh colors.

2024

Relaunch of the new corporate design. The new look includes a modern color scheme, redesigned packaging, and a completely updated online shop. The goal of the relaunch was to develop the brand in a contemporary way while creating clarity, recognizability, and an even stronger focus on the needs of the target audience—while maintaining the same standards of quality and reliability.

2025

We celebrate our 60th anniversary. Since its founding in 1965, the brand has stood for high-quality products, thoughtful design, and a special understanding of the needs of children and families. The 60th anniversary marks a significant milestone in the company’s history and highlights the continuous development as well as the trust built over generations.